Inspired By
In a world Where the Mind Grows through the harmony of people and planet health, regenerative approaches, biomimicry, and ecopsychology serve as guiding principles for my work and all we do at WTMG's. These concepts encourage us to learn from nature’s wisdom, understand practices beyond sustainability; that benefit both our mental well-being and the environment. By integrating the Inner Development Goals and the Sustainable Development Goals (SDGs), we create a framework for personal and collective growth that aligns with ecological balance. Together, these approaches inspire a holistic perspective, nurturing a deeper connection to ourselves and the world around us.
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The work I do is also inspired by trauma-informed and psychological safety principles which allow us to become better communicators and prioritise mental health and well-being for our individual selves, collective cultures and wider ecosystems
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Small can still be impactful!
Taking Action
Embracing regenerative leadership and business approaches and aligned with Joanna Macy's work on 'Active Hope' ensure that every decision I make as a business founder commits to improving my practice, business model and creating a positive impact in the world (no matter how small)
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This is by no means linear and is involving as much un-doing as it is doing and being!
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Here are just a few examples of ways I commit to better business:​​
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Member of Ethical Networks; Better Business Network, Organisation of Responsible Business, Association of Sustainable Practitioners, Yorkshire Eco Business Network & Think Like A Tree Facilitators Network
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Associate member of Yorkshire & Humber Climate Commission.
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Regional 'Host' of Yorkshire Climate Coaching Alliance, Climate Cafe.
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CPD in Regenerative Leadership including Regenerators Academy Alumni & N-Rythmn, Regenerative Growth Programme (2023)
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Member of Business Declares and Better Business Act.
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Fund Wild Mosaics & Make it Wild Rewilding projects through business.
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Aim to use ethically sourced collaborators and suppliers & natural resources where possible, or in the research and transition too this.
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2025 currently working on a digital minimalism approach to reduce digital footprint.
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Nature is an active stakeholder in my business approach & decision making.
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Switched to an ethical mobile contract for business (Honest Mobile) and banking (Monzo).
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Carbon Literacy Training completed.
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Additional Focused work on Men's Mental Health products and services to reduce stigma for men and contribute to suicide prevention in this demographic.
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Adopt a mostly plan based diet (not quite vegan yet!)
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Use active travel solutions where possible, for business & personal travel.
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Minimise flying - commitment to aim to fly no more than once every other year max. (Personal/Business)
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Designed business around own regenerative frameworks (Think Like A Tree/Forest)
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Commit to daily Nature-Based well-being practices for personal resilience.
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Do not work with clients based in or contributing to 'destructive industry's' or where values and ethics do not align to WTMG's work.
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Contribute a number of 'pro-bono' speaker slots based on areas of impact & expertise.
And much more
Business Declares Member
Declaration
We live on a joyfully beautiful life-giving planet called Earth, yet our world home is facing poly-crises of catastrophic proportions. As humans, we have the opportunity to act! To work in alignment with Nature and help our planet and ourselves recover.
At Where the Mind Grows, we believe that even small businesses can contribute to these huge issues.
Together with other Business Declares members, we declare there is a climate, ecological and social emergency and we choose to act.
We/I recognise this is a business issue too.
We/I recognise this change, impacts us all.
Just like the natural ecosystems where we hold our sessions, everything we do is interconnected and how we choose to act now, can make a difference.
Where the Mind Grow's declaration, in line with the Business Declares Manifesto, states commitment to contributing and reviewing our plan of action - you can see how we are aiming to do that at the link below & on this page.
This plan outlines the way in which we deliver impact that contributes to solutions and minimises detrimental or destructive impact on Nature's systems for life.
We/ I (WTMG) understand our responsibility to share this information as inspiration and advocacy for Nature; igniting the opportunity to change the way we do business, and live our lives. Creating conditions conducive to life!
Doing this in solidarity with others will have far greater power, and so please join us. Together, let's create the future we want.
To discover more about Business Declares, click on their logo below to view their manifesto.
2025 - AIMS
Here's a summary of my aims and ambitions for 2025 to continue my regenerative approach to business design, delivery and impact. These are personal/professional objectives:
Business Systems & Processes
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Review current tech systems and processes and change/procure a range of more ethical suppliers & services.
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​Minimise use of AI or 'high carbon' processess & systems
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Create a 'digital minimalism' process to declutter emails and use tech consciously
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Sources services, products and design systems with awareness of scope 1, 2 and 3 emissions.
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Trade under WTMG only and close down other systems/processes linked with other trading name.
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Balance business 'growth' with maintained well-being as a business owner, using regenerative concepts to explore 'de-growth' concepts and design business with own personal well-being in mind as well as clients - to ensure the greatest impact - recognising everything is connected!
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Commit to reflective practice forums to support personal well-being and development of approaches.
Impact & Engagement
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Become an associate of YHCC and contribute to workstreams in areas of impact and expertise (Nature/Well-being)
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Deliver strategies for well-being of people and planet through Nature-Reconnected and Regenerative Coaching.
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Work in Collaboration with other ethical and sustainable providers to amplify impact ( with specific focus on Nature-Based practitioners and Regenerative consultants)
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Contribute to Wild Mosaic and Make it Wild rewilding projects as part of business impact.
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Post weekly awareness raising posts on Regenerative Leadership & Business.
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Support other coaches to build confidence and competency in Climate related coaching modalities - via Hosting Yorkshire CCA climate cafe.
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Attend events and CPD to support continued professional development and impact - with a focus on Nature connection and human 'being' resilience in complex times!
People & Nature
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Support individual coaching clients to enhance well-being and confidence through nature based approaches.
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Offer bursary places on Leadership Programme to support diversity and inclusivity.
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Help people to deepen or rekindle their relationship with Nature through Nature-Based services and events.
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Enable 21+ people to access Nature-Based immersion through 2025 retreat events.
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Through my work enable people to understand their opportunities for 'regenerative redesign' of life or business.
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Support career coaching clients to achieve more meaningful & impactful roles - for themselves & planet.
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Work with 2-4 Teams to enhance well-being & communication through living systems approaches.
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Evidence links between Nature Reconnection, Well-Being and Pro-environmental behaviours.
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Spend a minimum of one day per month (equivalent) working on and with Land.
Informed by our own regenerative frameworks!
In co-creation with Sarah Spencer, we co-founder Think Like A Forest a Regenerative Business Programme for leaders and teams.
This work OF COURSE heavily influences and deeply informs my approach to working as a life, career coach and facilitator for workplace well-being and culture change.
